Şəbnəm Əli Vəlizadə

Marketing, sales and customer relations professional with 5+ years of experience in FMCG marketing, international B2B sales and customer support. Experienced in marketing campaigns, market and competitor analysis, product launches, ATL/BTL activities, packaging and rebranding. Strong in customer communication, sales support and cross-functional collaboration. Holds a Master’s degree in International Business and Management.

Master of International Business and Management — WSB Akademie, Krakow, Poland (2023 – 2025)

Master of Business Administration (MBA) —Schiller International University, Germany (2016 – 2017)

Bachelor of Science in Chemistry — Baku State University, Azerbaijan (2008 – 2012)

Coordinated marketing projects and communication activities for dairy category brands, supporting project planning, implementation, monitoring and reporting.

Supported the launch of new dairy product lines, coordinating marketing activities and communication requirements across relevant internal and external stakeholders.

Participated in the development and execution of ATL and BTL marketing campaigns, including TV commercial coordination and advertising agency management.

Managed relationships with international partners and B2B clients across European markets, supporting long-term customer engagement.

Managed full-cycle B2B communication and relationship-management processes with international clients.

Represented the company at international trade fairs, exhibitions and business events.